What is the relationship between sports and the media? This program probes this fascinating partnership and the way it impacts so many facets of life. Touching on body image, gender perceptions, choices about what we eat and drink, and our level of participation in physical activity, the video also looks at the sports themselves - their rules, variety, popularity, and supporter loyalty.

Encoded with permission for digital streaming by Infobase on October 22, 2012. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

A Close Relationship (0:46) -- Media and Spectators (1:24) -- Targeting Specific Sociocultural Groups (1:47) -- Motivation (1:40) -- Media Techniques (1:45) -- Television Coverage (0:54) -- Advertising (1:44) -- Hyper Commercialization (1:10) -- Raising the Bar (0:53) -- Color Television's Impact (2:05) -- Ratings and Profit (1:04) -- Hidden Athletes (1:26) -- Media Control over the Game (2:07) -- Athletic Evolution (1:17) -- Credits: A Marriage of Convenience: Sports and the Media (0:49).