In business, a good idea can be worth millions. But how do you generate and then shield ideas from competitors who might steal them? This program explores how businesses effectively develop and protect their ideas. Split into three sections and with input from entrepreneurs including Philip Taylor, Sir James Dyson, and leading patent lawyer Carin Burchill, the video looks at sources of new ideas, development, spotting trends, finding a niche market, copyright, patents, and trademarks.

Encoded with permission for digital streaming by Infobase on February 27, 2013. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

Sources of Business Ideas (3:06) -- Developing an Idea (3:29) -- Protecting Your Idea: Copyright (4:01) -- Protecting Your Idea: Patent (4:30) -- Protecting Your Idea: Trademark (4:32) -- Credits: Generating and Protecting Business Ideas (0:21).