Flexible hours, the opportunity to make large profits, and being your own boss can all make the idea of starting up a business very appealing-but getting that idea off the ground can be quite a challenge. This program explores what it takes to be a successful small business owner, covering topics such as product demand, niche markets, profitability, the importance choosing an appropriate name, and legalities. With solid market research, an understanding of business principles, and a lot of hard work, success may well come your way.

Encoded with permission for digital streaming by Infobase on March 03, 2013. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

Do I Have What It Takes to Run a Business? (5:00) -- Legal Matters (4:46) -- Choosing the Right Name for Your Business (4:25) -- Your Niche Market: Selling Yourself (4:45) -- Staying in Business: Making a Profit (4:51) -- Credits: Small Business Management: Starting Up (0:27).