Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P's into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action. Case studies highlight the work of a fashion designer and her creative director; the marketing activities that promote an upscale Australian hotel, as described by its general manager; and other instructive examples.

Encoded with permission for digital streaming by Infobase on July 01, 2010. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

Marketing in Action: Marketing Mix (3:20) -- Marketing in Action: Fashion Products (3:27) -- Marketing in Action: Hotel Room as Product (2:01) -- Pricing in Action (3:12) -- Pricing Strategies (2:02) -- Product Placement (4:47) -- Product Promotion: Target Marketing (6:08).