Many factors that affect businesses are outside of their control. These external factors include the level and ferocity of competition, the national and global economic climate, fiscal and monetary policy, the impact of technology, international trade and the European Union. This film provides an overview of those external factors and draws on the expertise of a range of interviewees, as well as some street interviews, to present an informative discussion of how external factors can impact the business landscape. It also looks at the effect of the 2009 global credit crunch, and finishes by examining how a PESTLE analysis can be used to monitor and assess external factors to help businesses make strategic decisions. It is an excellent learning resource for students of Economics and Commerce-related disciplines.

Originally released by Video Education America (VEA), 2013. Streaming video file encoded with permission for digital streaming by Infobase on January 19, 2017.

Increased Competition (2:19); --The Economy: Recession and the 2009 Global Credit Crunch (4:51); -- Fiscal Policy (3:39); -- Monetary Policy (4:38); -- Technology (1:24); -- International Trade (7:22); -- The European Union (4:06); -- PESTLE Analysis (4:54); -- Credits: European Union (0:45); .