What motivates us? Why are some more motivated than others? Knowing what motivates people, and keeping them motivated, is essential in business. This film explores motivation and some influential modern theories (including Maslow's Hierarchy Herzberg, McGregor and McClelland), and catches a glimpse of how they play out in the real world. A number of different companies are used as case studies and owners, operators and managers from business and industry provide an insight into how motivation plays out in the workplace. Interviewees: Lisa Crabtree (HR advisor), Garry Williams (Sold Out Software), Keith Potts (Jobsite Group), Gerard Callaghan (The Leighton Group), Julie MacDonald (Pizza Express), Amanda Wilson (The Trafford Centre), Ian Clark (This Planet Earth), Richard Frost (The Playhouse Company) and Leslie McGibbon (InterContinental Hotels Group).

Originally released by Video Education America (VEA), 2013. Streaming video file encoded with permission for digital streaming by Infobase on January 19, 2017.

Motivational Theory: Introduction (2:53); --Maslow's Hierarchy (2:27); -- Case Study Pizza Express (2:24); -- Herzberg, McGregor, and McClelland (2:23); -- Case Study: The Trafford Center (1:22); -- Case Studies: This Planet Earth and The Playhouse Company (3:06); -- Case Study: Intercontinental Hotels Group (2:40); -- Credits: Motivational Theory (0:49);.