Making your audience care about your message is a skill that many filmmakers continue to develop throughout their careers. This programme looks at seven easy ways to ensure a video’s message about social change hits its audience exactly where it needs to. It includes the importance of picking a relatable issue, creating emotive appeal, and keeping it simple. All of this will lead young activists to producing original videos with lasting impact.

Originally released by ClickView/VEA, 2018. Streaming video file encoded with permission for digital streaming by Infobase on December 18, 2019.

How to Inspire Positive Social Change (4:12); .