This program presents non-experimental research methods-questionnaires, interviews, and naturalistic observation-through three studies on the effects of cell phone use. Section one explains good questionnaire design while considering both the advantages and limitations of this method. Section two examines the use of unstructured interviews, a more nuanced approach to data collection. And section three spotlights the performance of naturalistic observation-and in the process illustrates some of the practical difficulties and ethical issues involved in this type of research.

Encoded with permission for digital streaming by Infobase on Aug. 09, 2009. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

Researching the Effects of Cell Phone Use (1:01) -- Questionnaire Surveys (2:10) -- Designing a Questionnaire (1:29) -- Advantages of Questionnaire (0:54) -- The Results (1:57) -- Disadvantages of Questionnaires (2:20) -- Interviews (1:58) -- Advantages of Interviews (2:38) -- Analyzing the Interview Data (2:43) -- Phone Surveillance (1:40) -- Disadvantages of Interviews (2:02) -- Naturalistic Observation (1:56) -- Advantages of Naturalistic Observation (1:22) -- Analyzing the Results (2:09) -- Disadvantages of Naturalistic Observation (2:03) -- Choosing the Right Method (2:26) -- Not as Planned (2:39).