The "eureka moment," the ups and downs of starting a business, where to get advice-in this four-segment program, Freeserve founder Ajaz Ahmed, a shop owner, a software developer, an inventor of a better children's toothbrush, and others share their experiences and insights. Motives and Traits describes what makes an entrepreneur; Risks and Rewards tells how entrepreneurs find balance amidst the chaos of a startup; Developing Business Plans explains key elements such as the market profile, sales forecast, and income and cost statement; and Sources of Information and Guidance discusses who to turn to for help.

Encoded with permission for digital streaming by Infobase on Aug. 19, 2009. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

Personal Characteristics and Traits of Entrepreneurs (1:52) -- Entrepreneurial Motivation and Challenges (2:10) -- Entrepreneurial Success (2:21) -- Entrepreneurial Risks and Rewards (4:28) -- Balance Between Risk and Reward (2:04) -- Successful Business Habits: Business Plans (2:04) -- What Is in a Business Plan? (2:00) -- Benefits of Business Plans (4:16) -- Guidance and Information for Entrepreneurs (4:04) -- Importance of Guidance for Entrepreneurs (2:13).