Being able to engage, retain, and also entertain are threepillars that make a great video. The best part of online video is that the tech is alwaysevolving. The platforms are always evolving. Interactivity is a great way to engage yourlearners. Everyone likes to be in charge of what they see and having control of what theywatch when they click it and why, and when, appeals to everyone and it's fun.

Originally released by Makematic, 2020. Streaming video file encoded with permission for digital streaming by Infobase on October 13, 2020.

How to Engage, Retain and Entertain with Instructional Video (2:27); .