When did makeup ads become less about beauty and more about science? And is that science even legitimate? Or is it just another ploy by the $445 billion cosmetics industry to get you to buy more products? This week Danielle digs into the history of makeup advertising to find out.

Originally released by Knowledgemotion, 2018. Streaming video file encoded with permission for digital streaming by Infobase on February 21, 2020.