Color is such a big part of our world, yet we often take it for granted. Why do we associate certain colors with certain things? And do we really see every color of the rainbow or is our world just a 'pigment' of our imagination? We'll show you that when it comes to processing colors, things aren't always as simple as black and white.

Streaming video file encoded with permission for digital streaming by Infobase on September 04, 2015.

Introduction: In Living Color: Brain Games --(Season 3) (1:32) -- Photo Receptors -- (3:51) -- Hidden Messages -- (3:52) -- Fighting Gravity -- (5:43) -- Reflectance -- (5:44) -- Credits: In Living Color: Brain Games -- (Season 3) (3:15).