This episode of BRAIN GAMES unveils the subtle tricks and tactics that advertisers, marketers, and even con men can use to get you to do what they want, without you noticing. The power of persuasion is a $500 billion a year industry. By exposing viewers to specific stimuli, host Jason Silva can prime the audience to respond in certain ways. If he says 'ducks,' it's more than likely that a viewer will see ducks in a picture that could easily be interpreted as rabbits.

Originally produced by National Geographic Television and Film, 2013. Streaming video file encoded with permission for digital streaming by Infobase on September 04, 2015.

Persuasion: Introduction --(1:04) -- Priming -- (3:50) -- Decision Control -- (4:26) -- Expert Fallacy -- (3:22) -- Persuasive Face -- (4:40) -- Primacy Effect -- (4:05) -- Subliminal Messaging (Credits) -- (1:05).