The design thinking approach to developing food products allows businesses to develop strategies to make its product better or stand out. This video guides viewers through the process of finding commercial success via knowledge mapping and product mapping and discusses the importance of consumer feedback. Interviews with experts from the Monash Food Innovation Centre make this key viewing for food studies at a senior secondary level or higher.

Originally released by ClickView/VEA, 2020. Streaming video file encoded with permission for digital streaming by Infobase on February 17, 2021.

Generating Ideas and Solutions (6:00); .