Market research is critical for businesses to keep pace with consumer preferences and demands. This video explains exactly what market research is, the importance of qualitative and quantitative data and the pivotal role research plays when launching into foreign markets. Interviews with experts from the Monash Food Innovation Centre and PLAY Market Research make this essential viewing for food studies at a senior secondary level or higher.

Originally released by ClickView/VEA, 2020. Streaming video file encoded with permission for digital streaming by Infobase on February 17, 2021.

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