Advocates for pet adoption--along with those who have already adopted a pet or are considering fostering one--are always interested in finding the best ways to gain positive exposure for the animals in their care in the most efficient, positive, and cost-effective way possible. By making engaging and thoughtful online posts, social media can provide this exposure for free! Featuring fun photos and descriptions of several silly, skeptical, sweet, and sometimes brilliant dogs encountered at various shelters, this is a useful social-media resource and playful gift book that will touch the heart and tickle the funny bone of dog lovers of all kinds.

Three easy steps for getting a dog adopted -- Post creation: making and sharing your pupfolio -- Getting character-revealing photos and videos -- Responsibility and safety of field trips -- Tips for shelter administrators -- A collection of once homeless dogs on adoption adventures.