From its founding in Florence in 1921 as luggage supplier to the elite to its modern standing as a purveyor of cult accessories and couture, the house of Gucci is a titan of the luxury fashion world. This book tells the story of the brand's beginnings as a luxury luggage and equestrian outfitter, recounting how the family overcame rifts and wartime hardship to be reborn as a giant of 1990s haute couture and, under Alessandro Michele's current stewardship, made its mark on streetwear and a new generation of fans.

"Unofficial and unauthorized." Includes index.

Introduction -- The early years -- Signature pieces -- Going global -- Tom Ford -- Frida Giannini -- Alessandro Michele -- A cult icon.