Cheap meat is actually quite costly, taking its toll on America’s health and the environment. The good news is it’s now possible to have your steak and eat it, too. Meet a new breed of ranchers who are leading the red meat revolution by returning to traditional styles of raising cattle. Iowan bison ranchers, Georgian cattlemen and Californian cowgirls all have one thing in common— grass.

Originally released by PBS, 2014. Streaming video file encoded with permission for digital streaming by Infobase on June 01, 2018.

Commercial Meat (1:47); --Mount Shasta, California (3:07); -- Yreka, California (3:47); -- Promise City, Iowa (5:08); -- Processing (2:35); -- Bluffton Georgia (7:07); -- Credits: The Meat of the Matter, Episode 2 (0:58); .