The true story of a small fish market depicted in the best-selling parable "FISH!" reveals the business principles applied by its owner in the areas of employee morale, customer service, and an aligned workforce.

Creating a vision of power and possibility: seeing the big fish --Achieving individual commitment and team alignment: rowing as one -- Focusing on the process for achieving success: it's not about the fish, it's about the experience of fishing -- Changing yourself first: breaking free from the net -- Choosing powerful conversations: removing the hook -- Making a difference by listening intently: hush, or the fish won't bite -- Coaching for greatness: from minnows to whales -- Turning workplace challenges into breakthroughs: unsnagging the line -- Taking a stand: finding your fish worth catching.