Going viral is a phrase used when something is blowing up on the Internet. This book explains what it really means, how something or someone goes from a random post on social media to a household name, and what it means for the person who posted it. Also discusses the dark side of hoaxes, illegal content, and Russian trolls, and provides tools to sort the real from the fake, as well as additional resources.

Going viral -- Out of control -- Thrust into the spotlight -- When viral media goes bad -- Fake content -- The aftermath.