When severe weather is in the forecast, what makes you decide to act on or disregard the warning? Social psychologists are studying what makes people take action or ignore warnings during severe weather events like tornadoes, hurricanes, snowstorms and wildfires.

Originally released by Inside Science, 2018. Streaming video file encoded with permission for digital streaming by Infobase on January 03, 2019.

Why Do Some People Ignore Severe Weather Warnings? (3:00);