At the intersection of two busy Toronto streets, Bloor and Bathurst, sits the iconic landmark Honest Ed's. Recognized for its cheeky slogans and bright flashing signs, Honest Ed's has shaped the neighbourhood surrounding it. Ever since Ed Mirvish, a business-savvy Jewish-American immigrant, opened the store in 1948, it has served as a beacon for diverse communities and a meeting place for recent immigrants to Toronto. In 2013, Honest Ed's and the surrounding buildings - a retail area and artist colony known as Mirvish Village - were sold, to be redeveloped into high-end apartments. This documentary follows the store and neighbourhood as the community is at a tipping point.

From the Curio.ca streaming audio-visual collection.