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Regular women as lingerie models? Startups challenge Victoria's Secret to get 'real'
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Regular women as lingerie models? Startups challenge Victoria's Secret to get 'real'
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Several new brands are featuring regular women in their advertising as a way to capitalize on what they see as a glaring weakness in Victoria's Secret's marketing: the lack of diversity in body shapes and sizes.
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Authors
Buckner, Dianne
Canadian Broadcasting Corporation
Subjects
Beauty culture
Beauty, Personal
Body image in women
Business education
Clothing and dress
Feminine beauty (Aesthetics)
Marketing
Women in advertising
Language
English
Series
The National