This documentary from The Great Food Revolution series follows the fierce competition in the food industry. In a single year a staggering 18,000 new products can be developed for our supermarket shelves. Food manufacturers are in a battle to win consumer loyalty like never before. Exotic, organic and fair-trade are on everyone's lips. Large grocers must stay atop trends to compete with smaller, specialty food boutiques. And then there are the "locavores" - an increasingly important collection of farmers, urbanites and chefs who favour locally grown produce.

From the Curio.ca streaming audio-visual collection.