El is an aspiring sneaker designer from Queens who works in the shoe store that once belonged to his late mother. El hides his artistic talent from his stressed-out stepfather and two mean-spirited stepbrothers. When he meets Kira King, the fiercely independent daughter of legendary basketball star and sneaker tycoon Darius King, sparks fly as the two bond over their mutual affinity for sneakers. But are their worlds too different... and can El find the courage to pursue his dream of becoming a "legit" sneaker designer in the industry?