In the series exploring cutting-edge manufacturing in America, the New Balance flagship factory in Lawrence, Massachusetts, is featured. New Balance is one of the few big brand sneaker companies still making their shoes in America. A combination of high-tech machinery, hand crafting skills and global logistics come together to make and distribute the brand's best-selling sneaker and bring it to the world.

Originally released by National Geographic, 2020. Streaming video file encoded with permission for digital streaming by Infobase on January 05, 2023.