Call to Action (CTA) is a video that simply explains how a phrase or even a single word can be used to prompt an immediate response in people who hear or read it. Every day, we see or hear Calls to Action (CTAs). They are used often in advertising, sales and marketing, but also in political campaigns or in not-for-profit fundraising drives. In this video, psychologist Eve Ash explains how CTAs can be used to successfully guide people to take specific action, and to understand not only what to do but why they should do it.

Originally released by Seven Dimensions , 2022. Streaming video file encoded with permission for digital streaming by Infobase on September 21, 2022.

Call to Action - CTA (2:11);