Return on investment (ROI) is a video that simply explains ROI as a financial metric that measures the probability of gaining a return from an investment. ROI is a ratio, usually expressed as a percentage. It compares the gain or loss from an investment relative to its cost. A high ROI means the gain from an investment compares favourably to its cost. In this video Eve Ash explains how Return on Investment works and where it is applicable.

Originally released by Seven Dimensions , 2022. Streaming video file encoded with permission for digital streaming by Infobase on September 21, 2022.

ROI - Return on Investment (2:07);