In this segment, Dana Donofree reflects on the growth of her business AnaOno. She explores how being the target customer for her product helped inform her choices as she started her own business. She discusses the steps she took for delegation, market research, and financing, as well as the necessity of having a real business plan for setting long- and short-term goals and communicating a business's mission.

Originally released by TeleTime, 2021. Streaming video file encoded with permission for digital streaming by Infobase on April 07, 2023.