Taking inspiration from her story, Alfa Demmellash and her husband Alex decided to work in the field of social entrepreneurship and form Rising Tide Capital; a non-profit designed to help low-income families and communities. They take us step-by-step through the process of starting a business, from getting financing, to selling Return on Investment (ROI) as a non-profit, to hiring.

Originally released by TeleTime, 2021. Streaming video file encoded with permission for digital streaming by Infobase on April 07, 2023.