This segment investigates how Mariam Aborkeek managed to start and grow her business, learning about her skills and mindset and how she identified an unfulfilled need in the market. It higlights the importance of branding, gaining word of mouth exposure, and empowering employees. Mariam also discusses how she managed to overcome certain assumed restrictions of her Bedouin culture.

Originally released by TeleTime, 2021. Streaming video file encoded with permission for digital streaming by Infobase on April 07, 2023.