The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

Includes index.

Getting started with digital marketing -- Using content to generate fans, followers, and customers -- Generating website traffic -- Measuring, analyzing, and optimizing campaigns -- The part of tens.