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Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world
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Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world
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Authors
Philp, Bruce, 1958-
Subjects
Consumer behavior.
Brand choice.
Brand name products--Marketing.
Social responsibility of business.
Sustainable living.
Language
English
Dimensions
22 cm.