On the island of Penang, Jimmy Choo is born into a family of shoemakers. At his father's side, he learns to make all kinds of shoes-loafers, stilettos, slippers, and more. After learning all he can at home, Jimmy immigrates to London, where he can study shoemaking by day and English by night. Nothing comes easy for newcomer Jimmy, but he works hard until he can launch his own business. At his Lucky Shoes, Jimmy specializes in shoes made just for the customer. Before long, Jimmy starts to make waves in the London fashion scene. One day, he gets a call from a very special customer -- Princess Diana of Wales wants him to design shoes just for her. And the rest is history!