The ride of a lifetime : lessons learned from 15 years as CEO of the Walt Disney Company
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The ride of a lifetime : lessons learned from 15 years as CEO of the Walt Disney Company
-- Lessons learned from 15 years as CEO of the Walt Disney Company
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In “The Ride of a Lifetime,” Robert Iger recounts his tenure as Disney’s CEO starting in 2005. He led the company through a challenging period of intense competition and rapid technological change. His strategy was to prioritize quality, embrace technology, and expand globally. This approach transformed Disney into the world’s largest media company, increasing its value fivefold. The book shares Iger’s insights on leadership from managing Disney and its 200,000 employees.
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