Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler. What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both sides : a salesman and a procurement veteran who understands how companies buy. The buyer's perspective is baked into every sentence of the book, along with the seller's point of view.