In 2012 Snoop visited Jamaica to explore the Rastafari movement and was dubbed Snoop Lion by a Rastafari high priest. A camera team from Vice accompanied him on the trip and filmed the documentary 'Reincarnated'. Snoop's journey led him to record an accompanying album of reggae songs. Picking up where these leave off, this book includes bonus material and interviews with the people closest to him before, during, and after his remarkable transformation in Jamaica. It includes conversations with people who have known him through all phases of his life, to his current reincarnation as Snoop Lion.