The author, founder of Big Idea Productions and creator of " VeggieTales," describes the rapid success of his company and its eventual sale in bankruptcy, and explains how his Christian beliefs gave him insight and the strength to start a new venture inhis chosen field.

1.Muscatine and Me -- 2. Beginnings -- 3. Making Stuff -- 4. "I Want My MTV" -- 5. Off to School We Go -- 6. Work -- 7. Life in the Big City -- 8. Technical Mumbo Jumbo -- 9. Cue the Vegetables -- 10. Selling the Veggies -- 11. "Have We Got a Show for You" -- 12. Baby Steps -- 13. Going Up -- 14. Life in the Nuthouse -- 15. Built to Last -- 16. Beginning of the End -- 17. Middle of the End -- 18. End of the End -- 19. Dreams, Part I -- 20. Lessons -- 21. Dreams, Part II -- 22. Me and Walt -- Postscript-Irony.