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Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars
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Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars
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Provides strategies for obtaining free media exposure and garnering positive public relations for one's image, products, and services. Several chapters are devoted to publicity geared to both Web and Net.
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Authors
Levinson, Jay Conrad
Frishman, Rick, 1954-
Lublin, Jill
Steisel, Mark
Subjects
Public relations.
Advertisers.
Selling.
Publicity.
Language
English
Dimensions
24 cm.