Promotes weight loss, healthy eating, and conscious consumerism through veganism, arguing that a meat and dairy-free lifestyle helps one lose weight, live longer, and is better for the economy and the environment.

Introduction: The big picture -- Your body will find and maintain its ideal weight-- effortlessly -- You will lower your risks for cancer, heart disease, and diabetes-- and even reverse diseases already diagnosed -- You will live longer-- and better -- You will take yourself out of harm's way -- You will save money -- You will radically reduce your carbon footprint and do the single best thing you can for the environment -- You will be helping provide food to the global poor -- You will reduce animal suffering -- You will be following the wisdom of the great spiritual traditions -- You will evolve-- and take the world with you -- Afterword: Making the shift.