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Sephora Kids : The Booming Business of Young Beauty. March 2024
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Sephora Kids : The Booming Business of Young Beauty. March 2024
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A new trend has emerged on social media: Young tweens flocking to makeup stores and videoing their expensive hauls and beauty routines. They are dubbed Sephora Kids. Inspired by beauty influencers on social media, they seek out the latest viral skin care products. But this trend is not without controversy.
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Authors
Dimain, Marianne
Patil, Anjuli
Zoledziowski, Anya
Canadian Broadcasting Corporation
Subjects
Advertising and children--Canada
Advertising--Canada--Cosmetics
Beauty culture
Branding (Marketing)--Canada
Cosmetics industry--Canada
Entrepreneurship
Girls--Health and hygiene
Health education
Health planning
Information technology
Internet and youth
Internet literacy
Internet marketing
Internet personalities
Marketing
Mass media--Study and teaching
Language
English
Series
News in Review