Ava's got some special co-stars in her song: the AVA-tars! An avatar is a kind of online mask that can protect your real identity. It gives you lots more privacy and helps keep you safe online. Wacky Media Songs inspires kids to get curious about digital and media literacy. Each fun-filled video explores a different aspect of digital media literacy, empowering viewers to be critical consumers of media and responsible users of digital technology, promoting critical thinking and problem solving skills. Series consultant: MediaSmarts - Canada's Centre for Digital and Media Literacy.