The goal of bandwagon advertising is to convince us that if we buy a product, we'll be part of a special group. Advertisers want us to think we'll be left out if we don't jump on the bandwagon. Hop on this bandwagon with Ava and her catchy song! Wacky Media Songs inspires kids to get curious about digital and media literacy. Each fun-filled video explores a different aspect of digital media literacy, empowering viewers to be critical consumers of media and responsible users of digital technology, promoting critical thinking and problem solving skills. Series consultant: MediaSmarts - Canada's Centre for Digital and Media Literacy.