Four Trillion Fries: History By the Numbers Series.
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Four Trillion Fries: History By the Numbers Series.
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The story of fast food is the story of the American Dream. From Wichita KA, the humble patty goes on to global domination; fried chicken turns a serial failure into a serious success; and a burger ends the Cold War. Fast food conquers America, then it takes on the world and wins. We learn about the invention of the burger, the White Castle chain, McDonalds production line strategy, Rey Croc's franchising, Harland Sanders and KFC, portion upsizing, adapting to international customs, and the relationship of fast food to politics and the environment.
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