Psychologist Eve Ash asks: are you proud of what you do, or are you falling back on a mindless routine? Aim for the very highest - Personal Responsibility In Delivering Excellence. PRIDE is the fantastic feeling you get when you've gone that one extra step in striving for your best. People notice! Key Learning Points Pride comes when we strive for an excellent standard of work: P - Personal R - Responsibility I - In D - Delivering E - Excellence