SUPERFOOD OR SUPER HYPE? Are so called superfoods really that great for you? And how does the burgeoning global demand impact the indigenous cultures who grow the food and depend on it as a staple? Every year, the western world is introduced to new 'superfoods' that boast extraordinary nutritional benefits. 'The Superfood Chain' explores the story behind the rise of superfoods like quinoa, teff, coconuts, and wild salmon, revealing the ripple effect the superfood industry has on the lives of farm families in Bolivia, Ethiopia, the Philippines, and Haida Gwaii. The documentary examines serious issues related to the globalization of superfoods, including unintended effects on food security, health, sustainable farming, and fair trade food practices. We don't always understand the full implications of the food choices we make. The Superfood Chain is a beautiful cinematic documentary that investigates how the superfood industry affects global farmers. You are invited to explore the vast world of superfoods, striving for a more sustainable, fair, and healthy future.  Winner - Award of the Faculty of Tropical AgriSciences - Life Sciences Film Festival