Details the history of the computer software and consumer electronics company known for such innovative and popular products as the iPod, iPhone, iPad, and Macintosh line of computers.

An Apple in every home -- The origins of Apple -- Building the Apple brand -- Fallout at the top -- Steve returns to Apple -- Riding the internet wave -- Apple explores music -- The invention of the iPhone -- There's an App for that! -- Apple takes on publishing -- What makes Apple products "must-haves"? -- What does the future hold for Apple? -- Design your own App for the app store! -- SWOT analysis -- Do you have what it takes to work at Apple? -- Glossary -- For more information -- For further reading -- Index.