"TV advertising used to be such an easy business. They played the ads, we watched the ads. But along came hundreds of new channels, and TiVo, and the internet, and scattered audiences. The Selling Game is all about how marketers not only survived the so called Panic on Madison Avenue, but rang in a new gilded age of advertising. Digital media, the internet and cable TV have handed marketers incredible powerful new keys to our hearts and minds, and wallets. The TV ad may be on the wane, but marketing is stronger than ever. It's a bizarre new world of persuasion"--Container.

Produced for television in 2007 as an episode of the program Doc Zone.