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The real Pepsi challenge : how one pioneering company broke color barriers in 1940s American business
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The real Pepsi challenge : how one pioneering company broke color barriers in 1940s American business
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Authors
Capparell, Stephanie
Subjects
PepsiCo, inc.--Employees--Recruiting--History
African American executives--History.
Cola drinks--United States--Marketing--History.
African American consumers--History.
Language
English
Series
Wall Street journal books
Dimensions
22 cm.