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Predictably irrational : the hidden forces that shape our decisions
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Predictably irrational : the hidden forces that shape our decisions
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Explores the reasons why irrational thought often overcomes level-headed practices, explaining the structural patterns that cause people to make the same mistakes repeatedly, with new insight into the financial crisis.
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Authors
Ariely, Dan
Subjects
Decision making.
Economics--Psychological aspects.
Consumer behavior.
Language
English
Dimensions
21 cm.